A vision statement expresses the innovation intent and its realization in a minimum set of words or visuals (Kumar, 2016). The vision statement helps communicate the innovation to stakeholders and customers. Rebecca Geier, a brand strategist, wrote, “Done right, vision statements can provide alignment and direction across the enterprise and inspiration for all employees and …
Author Archives: findyourwings16
Solution Storyboarding February 22, 2020
A solution storyboard is a set of sketches arranged in sequence outlining the scenes of a story describing how all the parts of the concept system work together in situations (Kumar, 2016). Below, I will illustrate a storyboard solution for Facebook. Recently, I have watched my father (who is on the older end of the …
Concept Sketching February 19, 2020
The new product I am creating is for a dog and it is a rubber attachment for the end of a leash. I am going to name my product the Stretch N’ Run, Hydraulics for your dog leash. As far as I know, a leash does not currently exist that has a rubber attachment at …
Asymmetric Clustering Matrix February 16, 2020
An asymmetric clustering matrix helps build an understanding of the offerings vs. value of something by comparing the elements of one list to another (Kumar, 2016). I’ve created the below asymmetric matrix to understand the relationship between the offerings and value of Walt Disney World in Orlando, FL. Disney World has continued to raise its …
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Image Sorting February 15, 2020
Image Sorting is a method used to find out peoples’ associations and perceptions of particular topics (Kumar, 2016). The discussions that the images initiate reveals emotions, perceptions, thoughts, and values. For example, two people may look at the same image and have completely separate thoughts. One person may associate that image with something opposite of …
SWOT Analysis February 12, 2020
I have been using Sun Basket for several years now. They are a certified organic handler meal delivery company. Sun Basket provides organic produce, hormone & antibiotic free meats, and clean ingredients in their boxes to allow their customers to cook a variety of flavorful meals. Sun Basket’s intent is to provide full flavor, sustainable, …
The Design Method: Tesla February 9, 2020
The product I am choosing to analyze is the Tesla, electric car. Using the discovery method, what observations and analysis can be concluded on your product or service? Discovery is the knowledge building phase of the design method (Karjaluoto, 2014). Discovery is an important step in the design method because it allows the designer to …
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Form vs Function February 8, 2020
Design is defined as a plan or drawing produced to show the look and function or workings of a building, garment, or another object before it is built or made. According to form vs. function, the definition of design contradicts stances that several articles have taken on form and function. The design may not be …
Citizen Designer, DIY Culture, & Rise of Independent Media July 21, 2019
In 2009, major brand, Absolut Vodka, launched an edition of their bottle with no label. The company’s global public relations manager, Kristina Hagbard, explained that “For the first time we dare to face the world completely naked. We launch a bottle with no label and no logo, to manifest the idea that no matter what’s …
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Contemporary Graphic Design July 18, 2019
As a communications and marketing professional, selecting typography to reflect a brand is crucial. I found it both fascinating and humorous that as recent as the 1980s, students were hand-drawing fonts like Helvetica, Times, and Bodoni (Blackwell, n.d.). I was also surprised to learn that at that time, getting fonts set on the computer required …
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Chloe - History of Communication Design 2019 