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Chloe Friedman

History of Communication Design 2019 & Design Strategy 2020

  • Vision Statement February 23, 2020

    February 23, 2020 by

    A vision statement expresses the innovation intent and its realization in a minimum set of words or visuals (Kumar, 2016).  The vision statement helps communicate the innovation to stakeholders and customers.  Rebecca Geier, a brand strategist, wrote, “Done right, vision statements can provide alignment and direction across the enterprise and inspiration for all employees and… Read more

  • Solution Storyboarding February 22, 2020

    February 22, 2020 by

    A solution storyboard is a set of sketches arranged in sequence outlining the scenes of a story describing how all the parts of the concept system work together in situations (Kumar, 2016). Below, I will illustrate a storyboard solution for Facebook.  Recently, I have watched my father (who is on the older end of the… Read more

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